Passport to Paris
The movie Passport to Paris featuring Mary Kate and Ashley Olsen is a movie about Allyson and Melanie Porter taking a trip to Paris where their grandfather is the American ambassador. While in Paris they had many adventures. Meeting new people and seeing all the magnificent sights Paris has to offer. Not to mention the French cuisine they were subjected too.
The product that was specifically placed in this movie was McDonalds. Allyson and Melanie get McDonalds hamburger and French fries one night because they did not like the French cuisine. However, when they got caught the cook at the embassy made a competition out of it. He could try the McDonalds and Allyson and Melanie would try one of his creations. Once that competition ended with the cook actually liking the McDonalds food, it was evident that the hamburger and French fries were the best choice. Than in another scene the guardian of the girls took them out for McDonald’s milkshakes.
McDonalds was placed in this movie very precisely. No other fast food or other food company was featured in this film. The McDonalds bag was completely visible with the golden arches directly in view. This is the same for all the other food items that have the golden arches on them. They are directly shown on the screen to make sure the audience knows that McDonalds is being advertised.
I think McDonalds was placed in this movie because McDonalds is one of the major fast food companies competing for people’s loyalty. Since there are so many fast food chains that are out producing some of the same products it is always the advertisements that get the customers. A Mary Kate and Ashley Olsen film is one of the best ways to get a product to the younger customers. They were highly popularized teen and tween icons. Whatever they did and wore was emulated and copied by teens and tweens around their age. In turn since McDonalds was present in the movie with both Mary Kate and Ashley Olsen eating it makes others want to eat it too. McDonalds became a name in the teen and tween scene because it was featured in a Mary Kate and Ashley Olsen film.
